New Starbucks Logo: A Bad Idea?
January 6, 20112 min
Yes. The new Starbucks logo, which drops the company name is a bad idea.
NEW THINKING
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Brand Identity - Page 5 of 7 - Branding Strategy Insider
At the basic level, corporate and brand identity programs are an expression and reflection of the brand’s culture, character, personality, and the products and services offered–inspiring trust with consumers, customers, employees, suppliers and the investment community.
Measuring The Strength Of Brand Identity
February 24, 20103 min
Ever wonder what is really behind this thing we call “identity? “
Days Of The Logo Numbered
July 3, 20096 min
“Make it bigger,” the executive screamed from the corner of the room as I desperately sought a sign-off for an ad featuring a major fashion brand. This wasn’t the first time such a situation came up. In fact, every meeting I had always ended up in discussions about the placement and size of the logo – it was as if that one by one inch space, over time, had become the holy grail of branding...
Creative Debate: London’s 2012 Olympic Logo
June 29, 20094 min
Creative debates come and go. Some, like that of Tropicana’s new packaging and London’s 2012 Olympic logo are sure to have a long shelf-life.
