The Brand Identity Delusion
September 24, 20074 min
Have you ever heard, or been asked, this question? “If your organization, or brand, were a car, what make or model would it be and why?” No? You’re lucky. I’ve heard it a lot. In fact, too many times to count, and not once have I come across the perspective inherent in this response: “My brand would be a customizable, decked out limousine. One in which I can give my customers the rides of their...
