Tag Heuer’s Textbook Brand Extension
The rumors began in 2007, and ran rife throughout the annual Baselworld Watch Fair in April. This month we have official confirmation: Tag Heuer is about to launch a mobile phone.
NEW THINKING
The rumors began in 2007, and ran rife throughout the annual Baselworld Watch Fair in April. This month we have official confirmation: Tag Heuer is about to launch a mobile phone.
Brand extensions, like Jeep’s strollers, Maxim’s hair color, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base—or confuse and alienate them.
Despite the disadvantages of line extensions, there are some cases in which it is not economically feasible to create a new brand and in which a line extension might work. Here are some of those:
When considering brand extensions ask yourself these yes or no questions:
When I’m not modelling the very latest sartorial gentleman’s fashion for you among the posts of Branding Strategy Insider, my day job involves teaching MBAs about branding.