Brands Learn More With Brand Equity Measurement
“If you can’t measure it, you can’t manage it.” Peter Drucker
NEW THINKING
“If you can’t measure it, you can’t manage it.” Peter Drucker
Brand equity measurement is a core competency of The Blake Project. Over the years we have measured the equity of numerous brands across dozens of industries through the lens of our proprietary BrandInsistence brand equity measurement system, which measures the primary drivers of customer brand insistence.
“You can’t manage what you don’t measure.” ~ Peter Drucker
I recently came across an interesting Q&A with Professor Byron Sharp (pictured above) from the Ehrenberg-Bass Institute for Marketing Science. Byron was commenting on the validity, or lack thereof, of various brand equity measurement approaches:
Buy shares in BP. That was the bizarre advice from Royal Bank of Scotland analysts last week after those bright sparks worked out that even the worst possible costs of the Deepwater Horizon will total less than the actual drop in BP’s market value.