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Brand Equity - Page 3 of 6 - Branding Strategy Insider

Many studies over time have demonstrated that brand equity is a significant contributor to stock price, company valuation and shareholder value. Branding Strategy Insider offers insight on effective measurement techniques with emphasis on awareness, differentiation, value, accessibility, and emotional connection.
Measuring Your Brand Equity

Brand equity measurement is a core competency of The Blake Project. Over the years we have measured the equity of numerous brands across dozens of industries through the lens of our proprietary BrandInsistence brand equity measurement system, which measures the primary drivers of customer brand insistence.

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