Brand Trust And Its Role In Brand Differentiation
March 2, 20154 min
Brand trust resides in different places in different markets. The location and nature of that trust should directly influence how you compete.
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Brand Differentiation - Page 5 of 9 - Branding Strategy Insider
Brand differentiation is a cornerstone of brand strategy. To be different is to not be the same. To be unique is to be one of a kind. Explore valuable brand differentiation techniques and strategies on Branding Strategy Insider.
Is Brand Differentiation Still Possible?
February 16, 20154 min
Short answer – yes it is, but not in the way it was.
Differentiating A Pharmaceutical Commodity
August 19, 20144 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Anna, a Product Manager in Stockholm, Sweden who writes…
The End Of The Unique Selling Proposition?
July 29, 20145 min
When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers.
Questioning The Quest For Brand Differentiation
April 14, 20146 min
For some time now, brands have pursued difference. Spurred on initially by Jack Trout, they’ve positioned, disrupted, innovated…all with that elusive goal in mind. To stand out and stand apart from their competitors. Benefits, positioning, pyramids, strategies…a lot of time and energy has gone into trying to help brands achieve difference. Everyone’s been on that quest to become a Purple Cow.