Marketing Flaws For Powerful Brand Differentiation
April 30, 20183 min
In 1982, Levi’s launched black jeans in the UK. At the time denim was invariably blue so Levi’s wanted to capture the rebellious spirit of those opting for black.
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Brand Differentiation - Page 5 of 10 - Branding Strategy Insider
Brand differentiation is a cornerstone of brand strategy. To be different is to not be the same. To be unique is to be one of a kind. Explore valuable brand differentiation techniques and strategies on Branding Strategy Insider.
How Business Capabilities Can Differentiate Brands
April 10, 20184 min
In her book The End of Competitive Advantage, Rita Gunther McGrath argues that any individual advantage in the marketplace today is likely to be fleeting, and that companies therefore need to be constantly investing in their next-generation business model and new capabilities that will differentiate it.
Why “Product” Is Experiencing A Renaissance
October 3, 20176 min
The key competence around building shareholder value in retail used to be location.
The Sound Of Brand Differentiation
May 24, 20174 min
Visually, you can only see what’s in front of your eyes, but auditory sensations can come from above, below, behind and all sides. Today, with multiple screens competing for the focus of their audience’s eyes, brand marketers need new ways to stand out.
9 Insights For Meaningful Brand Differentiation
August 3, 20163 min
The pressure for brands to own unique value in the mind has never been greater for the simple reason; choice is the enemy of customer focus. A growing adversary, choice is the brand nemesis of our times.