Either A Brand Is Different Or It Is Dead
March 10, 20162 min
And after that gentle title, Simon Silvester launches into:
NEW THINKING
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Brand Differentiation - Page 6 of 10 - Branding Strategy Insider
Brand differentiation is a cornerstone of brand strategy. To be different is to not be the same. To be unique is to be one of a kind. Explore valuable brand differentiation techniques and strategies on Branding Strategy Insider.
13 Ways To Differentiate Commodities
October 16, 20152 min
An increasing number of brand managers indicate that their brands operate in commodity categories. The Blake Project first began focusing on this area when we conducted a branding seminar in Dubai, United Arab Emirates, and was asked by several conference attendees who worked for different energy companies to help them think through how to differentiate their brands so that they could command a price premium.
Brand Trust And Its Role In Brand Differentiation
March 2, 20154 min
Brand trust resides in different places in different markets. The location and nature of that trust should directly influence how you compete.
Is Brand Differentiation Still Possible?
February 16, 20154 min
Short answer – yes it is, but not in the way it was.
Differentiating A Pharmaceutical Commodity
August 19, 20144 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Anna, a Product Manager in Stockholm, Sweden who writes…