5 Benefits Of Audio Branding
One topic you’ll be hearing more about in the coming year will be the importance of audio branding.
NEW THINKING
One topic you’ll be hearing more about in the coming year will be the importance of audio branding.
For those of us that regularly play in the digital space, we’ve known that for a large part, online privacy is often an illusion.
In 1982, Levi’s launched black jeans in the UK. At the time denim was invariably blue so Levi’s wanted to capture the rebellious spirit of those opting for black.
In her book The End of Competitive Advantage, Rita Gunther McGrath argues that any individual advantage in the marketplace today is likely to be fleeting, and that companies therefore need to be constantly investing in their next-generation business model and new capabilities that will differentiate it.
The key competence around building shareholder value in retail used to be location.