61 Ways To Differentiate Your Brand
June 16, 202018 min
Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference.
NEW THINKING
Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference.
In the UK in recent years there has been an emergence of a number of challenger bank brands.
One topic you’ll be hearing more about in the coming year will be the importance of audio branding.
For those of us that regularly play in the digital space, we’ve known that for a large part, online privacy is often an illusion.
In 1982, Levi’s launched black jeans in the UK. At the time denim was invariably blue so Levi’s wanted to capture the rebellious spirit of those opting for black.