61 Ways To Differentiate Your Brand
June 16, 202018 min
Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference.
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Brand Differentiation - Page 2 of 8 - Branding Strategy Insider
Brand differentiation is a cornerstone of brand strategy. To be different is to not be the same. To be unique is to be one of a kind. Explore valuable brand differentiation techniques and strategies on Branding Strategy Insider.
How Points Of Parity Benefit Brands
April 2, 20193 min
In the UK in recent years there has been an emergence of a number of challenger bank brands.
5 Benefits Of Audio Branding
February 25, 20194 min
One topic you’ll be hearing more about in the coming year will be the importance of audio branding.
Privacy: The Next Great Brand Differentiator?
August 3, 20183 min
For those of us that regularly play in the digital space, we’ve known that for a large part, online privacy is often an illusion.
Marketing Flaws For Powerful Brand Differentiation
April 30, 20183 min
In 1982, Levi’s launched black jeans in the UK. At the time denim was invariably blue so Levi’s wanted to capture the rebellious spirit of those opting for black.