Building Brands On Cultural Values
October 25, 20173 min
If you talk about uncertainty, humility, and market feedback long enough, you’re sure to crash headfirst into the legend of Steve Jobs.
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Brand Culture - Page 9 of 13 - Branding Strategy Insider
The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.
Fixing A Poorly Performing Brand Culture
October 23, 20175 min
As Hilton Barbour has observed, the culture you have is defined by the behaviors you tolerate, despite what your values may or may not say.
The Real Value In Brand Vision, Mission And Values
September 18, 20175 min
A truth about strategy: it wasn’t what it is that counts, it’s what you do with it.
The Next C-Suite Battle: HR Versus Marketing
May 9, 20175 min
As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational.
How To Transform Your Brand Culture
April 24, 20176 min
In the first part of this two-part series, I talked about brand cultures that focus on performance, those that are restless for change, freeform cultures and those that learn fast and continue to evolve.