Brand Culture - Page 8 of 13 - Branding Strategy Insider

Whereas it’s helpful for a company to have a mission statement, employees must also accept and embody it to make it meaningful.

It seems obvious that developing successful relationships with customers requires strong and successful relationships with those inside the company. Strikingly, though, many companies ignore employees in their branding efforts.

There’s a lot of talk about building brands from the inside-out. But is the time needed to build such a high-performing culture at odds with the demands of quarter-by-quarter performance appraisal?

If you talk about uncertainty, humility, and market feedback long enough, you’re sure to crash headfirst into the legend of Steve Jobs.

As Hilton Barbour has observed, the culture you have is defined by the behaviors you tolerate, despite what your values may or may not say.