Brands Must Preserve Their Noble Missions
June 8, 20183 min
Everybody knows this problem. You call a big company with a question, but nobody seems to really want to help.
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Brand Culture - Page 8 of 13 - Branding Strategy Insider
The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.
Brand Culture Workshop
January 2, 20183 min
At The Blake Project we believe that a key component to a brand’s success lies in forging a rich culture/ecosystem/community that people feel they belong to and that they actively advocate to others.
How To Bring The Mission Statement To Life
December 11, 20177 min
Whereas it’s helpful for a company to have a mission statement, employees must also accept and embody it to make it meaningful.
The Internal Branding Mandate
November 17, 20176 min
It seems obvious that developing successful relationships with customers requires strong and successful relationships with those inside the company. Strikingly, though, many companies ignore employees in their branding efforts.
Long Term Thinking Drives Brand Competitiveness
November 6, 20176 min
There’s a lot of talk about building brands from the inside-out. But is the time needed to build such a high-performing culture at odds with the demands of quarter-by-quarter performance appraisal?