NEW THINKING

April 2, 2026Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.

April 1, 2026Most Advertising Problems Are Not Advertising Problems

March 26, 2026How Established FMCG Brands Can Counter Insurgent Brand Threats

March 25, 2026Think Of Positioning Your Organization’s Brand Like Raising A Child

March 23, 2026The Problem With Product-Led Brand Turnarounds

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Al Ries

Al is a leading PR and marketing authority. Chairman of Ries & Ries, he counts numerous global organizations among his clients. PR Week named him as one of the 100 most influential public relations people of the 20th Century. He is a best-selling author many times over and shares the distinction of being the co-originator of the Positioning concept.