It is wonderful to break technological and business model rules, but businesses trying to deviate from well-established patterns of market adoption usually end up much bloodied and poorer for the effort.
NEW THINKING
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Steve Wunker, Author at Branding Strategy Insider - Page 9 of 21
Management consulting is an industry built on facts. A “fact-based decision” (a phrase that returns 774,000,000 Google results) requires legions of analysts to gather and crunch data, and it so happens that consulting firms supply precisely such people. Facts appear to de-politicize decisions, imposing objectivity and facilitating difficult choices. Who but an imbecile could be against reaching for data?
Fidelity Investments, with more than $4 trillion in assets under management, is one of the world’s largest financial services firms. But the firm isn’t content with its current status. This privately-owned company founded in 1946, is seeking new markets that will power growth over the long-term. But how?
Backpacks and duffel bags used to be boring. When David Ben David was a fresh graduate of the School of Visual Arts in New York in the early 2000s, the mundaneness of these items struck him as he wandered the city’s streets, thinking about how to deploy his design talents. That’s when he settled on a simple concept – backpacks labeled “Hello, My Name Is ____” – which led to his founding a fashion brand...
“How do I get my team to show creative thinking?” Under normal circumstances, many executives we work with routinely face this challenge. But with the pandemic transforming the way we do business, bold thinking has turned into a necessity.