At first glance, the liquor business may not seem in dire need of customer-centric innovation.
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Steve Wunker, Author at Branding Strategy Insider - Page 10 of 21
Three years ago, Co-operators —one of the largest underwriters in the Canadian insurance industry—took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
Many executives worry that they are not doing enough to fend off low-cost rivals by targeting down-market customers. For instance, reaching young consumers as they begin forming buying habits and settling down offers a critical opportunity to gain long-term loyalty. At the same time, however, these executives are equally worried that down-market strategies could tarnish their brands. Are affordable offerings a door to new customers or an unjustifiable risk?
Amazon remains one of the most predictably revolutionary leaders in business. Accelerating growth through innovative ways and leveraging revenue streams competitors lack. Asymmetric competition has become Amazon’s trademark. How does the company do it?
A boom is coming. With the economy awash in cash from fiscal and monetary policy, savings stored away due to pandemic inactivity, and a burst of optimism with Covid fading, consumers are starting to open their wallets – big time. Business spending is following. We can’t say how long this will last, but we can know for certain that it will transform companies ready for this moment. How should you prepare your brand or business...