In the mid to late 2000s, online retailers were driving down prices on consumer electronics. As competition increased and margins thinned, Circuit City tried a number of tactics to weather the storm.
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Steve Wunker, Author at Branding Strategy Insider - Page 19 of 21
Before we work with clients to generate new ideas, we often show them an old AirTran Airways commercial that epitomizes the wrong way to brainstorm.
A few years ago, we were in a meeting with a consumer goods company talking about the way Trader Joe’s laid out its product displays. The conversation quickly turned into an assault on how inefficient the design was and how it was violating a number of product display rules that the rest of the industry had learned years ago.
Many obstacles can slow the spread of new products and services, we’ve identified ten of the most common and categorized them as obstacles to adoption and obstacles to use. Will they or do they impact your new offering?
With all the talk about self-driving cars and connected-home innovations, it would be easy to forget that Google began as just a search engine—and a simple search engine at that.