All organizations—from start-ups to established businesses—need a strategy.
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Steve Wunker, Author at Branding Strategy Insider - Page 20 of 21
It’s not enough to have a strong vision or a single great idea. To successfully innovate—in a way that doesn’t mimic every other competitor—you need to see the range of opportunities open to you.
When thinking about how to launch a new product or bring in new customers, too many companies focus on what people are currently buying.
Just because there is a better product or a better way of doing something, it doesn’t mean that customers will embrace the new solution.
Figuring out how to win in established markets can be difficult enough. As innovative companies begin to compete asymmetrically—by winning along previously unconsidered dimensions of performance—the very definition of a win can change, making the task that much harder.