We often find that companies spend an inordinately small amount of time considering their offering from the customer’s point of view. In their defense, it is easy to be fixated by back-end and internal issues. But having this disconnect between company and customer is dangerous.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Heather, a customer insights and innovation manager from Dallas, Texas who has this question about transformational innovation:
The mandate of prioritizing customer needs is well known, but of course customers are not the only participants in your organization’s ecosystem and not the only ones that can influence the success of your brand.
The success of the Venture Capital (VC) industry is staggering.
Traditional competitive strategy involves beating rivals on key selling points that matter deeply to a brand’s most important customers.
