Today is Independence Day in the United States, celebrating the birth of the country in 1776. Perhaps surprisingly, it’s also an occasion that reminds us of the impact strong brands have on business.
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Paul Friederichsen, Author at Branding Strategy Insider - Page 4 of 12
Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.
Most human beings have a need to collect things, and some of us need to collect things more than others.
Recently we looked at the exercise of two kinds of power, Hard Power and Soft Power, in the advancement of building successful brands.
It’s a fairly common story. A category of goods or services hits its stride.