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Paul Friederichsen, Author at Branding Strategy Insider - Page 4 of 13

Brand Management

The Challenging Combination Of Brand And Founder

Paul FriederichsenAugust 7, 20184 min

We live in a hyper 24-hour news cycle and social media feed of opinion, reaction, ratings, retribution and results.

Brand Identity

The Force Of Brand Strategy And Design

Paul FriederichsenJuly 10, 20185 min

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”

Brand Management

Strong Brands Deliver Independence

Paul FriederichsenJuly 4, 20182 min

Today is Independence Day in the United States, celebrating the birth of the country in 1776. Perhaps surprisingly, it’s also an occasion that reminds us of the impact strong brands have on business.

Customer Insight

How Early Adopters Impact Brand Success

Paul FriederichsenJune 22, 20184 min

Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.