In a new trade campaign aimed at floor covering dealers and distributors, Mohawk Industries makes a simple statement: “They say there’s power in numbers. But we believe there’s power in one.”
NEW THINKING
In a new trade campaign aimed at floor covering dealers and distributors, Mohawk Industries makes a simple statement: “They say there’s power in numbers. But we believe there’s power in one.”
Recently, University of Chicago professor Richard Thaler was awarded the Nobel Prize in Economics for his work on the decision-making habits most people are prone to when it comes to making purchase decisions.
Sometimes inspiration for brand strategy comes from unlikely places.
Over the course of time we have shared much on the relationship between marketing and sales departments.
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