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Nigel Hollis, Author at Branding Strategy Insider - Page 8 of 10

Clarity On Corporate Values, Missions And Ideals

A couple of weeks ago, I attended a meeting at a private bank in Beijing, China. I had taken a copy of my book, The Global Brand as a gift, but that proved unnecessary. Not only had our contact already bought a copy, he had also bought a copy of Jim Stengel’s Grow. And subsequent questions not only proved he had read the books, but he was already actively trying to apply the learning to his...

Brand Research: Emotions, Feelings And Behavior

If I ever needed proof that our emotional response to the world around us is quicker than our ability to think, I got it a couple of weeks ago. Anticipating that I was about to hear another pseudo-science sales pitch, I cut off the speaker with an ill-considered outburst. In retrospect, I suspect that I did them an injustice. But the episode does highlight the powerful role that emotions play in shaping our behavior.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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