I’ve recently been working on some analysis looking at market share change. I’ll share this with you soon and you can let me know what you think. In the meantime though, my colleague, Mario Simon, has described the findings as “provocative.”
Sometimes when I am faced with a problem, I can only see it from one viewpoint. The result is that I get stuck and can’t figure out how to solve the problem.
I am hearing a lot these days about brand relationships being like human relationships.
Brand extension is the way to get the best financial return out of a strong brand.
I have been exploring the importance of brand meaning. My basic premise is that the brands which people find to be different in a good way are the ones they will be willing to pay a price premium for.
