Marketers are a fickle breed. Aside from the usual list of ailments that afflict the general population, we are also vulnerable to a number of conditions unique to us. The most pernicious of these is logos extendos rabidus or, to give it its more colloquial name – brand extension disease.
The moment when a brand crashes and that when it starts to leave the rails are rarely the same.
The race to be the world’s biggest car manufacturer has entered the final lap.
Few categories can match the explosive growth of bottled water.
Back in July England’s smokers were officially banned from lighting up in pubs, restaurants, offices and any other enclosed public space. The ban almost certainly has had an impact on cigarette consumption as about one in every eight cigarettes was smoked in a pub or restaurant. The ban has eliminated these sales, yet no one from the tobacco industry appears too perturbed.
