If you have been following Apple’s share price over the past two weeks, you’ll know that it’s a stock with a story. Down as much as 5% one day and then back up 4% the next.
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Mark Ritson, Author at Branding Strategy Insider - Page 42 of 58
When you boil it all down, there really is only one enduring challenge in managing a brand.
What will consumers do in the future? This question leaves marketers dolefully scratching their heads. The combination of market complexity and a huge number of potential economic and cultural outcomes can produce an enormous array of market permutations.
I had a wonderful experience with Harrison Troughton Wunderman a few years back. I was invited, along with Martin Thomas, then with Nylon, to discuss ‘responsible communications’ in marketing.
An odd couple was featured in the 1992 edition of Harpers Magazine. One was a sports phenomenon called Michael Jordan. The other was a young Indonesian worker called Sadisah.