In the pivotal scene of the epic movie Spartacus, Kirk Douglas, playing the eponymous renegade hero who has led an uprising of his fellow slaves against their Roman masters, now faces defeat at the hands of the Roman army.
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Mark Ritson, Author at Branding Strategy Insider - Page 41 of 58
From the moment the fireworks exploded over Beijing at the Olympics’ opening ceremony, you knew something fantastic was taking place.
Twenty plus years ago a widening disparity began to appear between the tangible net assets of a company and the actual price that would be paid to buy that company.
In the 90s we all got a bit carried away with the Internet. Marketers wondered when Internet marketing expenditure would exceed traditional forms of communication. One bestselling article in the Harvard Business Review concluded that the Internet would render brands obsolete.
When 15-year-old Kenny Howard finished pinstriping his first bike in 1944, he knew he had found his calling. Pinstriping, the painting of decorative patterns onto automobiles, was a dying art, but by 1958 Kenny had single-handedly reinvented it. He moved on to pinstriping cars, and soon his striking designs had garnered a dedicated following across the US.