What a difference a decade plus four makes. Back in 1994 Naomi, Claudia, Kate and Elle were at the height of their supermodel powers, naked as the day they were born and united in preferring to be that way than wear fur.
NEW THINKING
HomeAuthor
Mark Ritson, Author at Branding Strategy Insider - Page 32 of 58
I spent last weekend visiting friends in Holland and headed home on Sunday evening from Schiphol Airport. ING has heavily branded itself throughout and the connecting ‘jetbridge’ that links the departure terminal to the aircraft was one long ad for the firm. ‘Let’s talk about your future’ exclaimed the ads, as I headed for the plane.
A survey from the Chartered Institute of Marketing suggests marketers are lost when it comes to setting prices for their products.
A variety of newspapers and trade magazines run a piece themed ‘Campaign of the Week’.
For lessons in branding there are few richer case studies than Laura Ashley.