Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jessica, an entrepreneur from Dubai, United Arab Emirates who has this question about brand building for startups.
A truth about strategy: it wasn’t what it is that counts, it’s what you do with it.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Philip, a Marketing Manager from Zurich, Switzerland who has this question about making the shift to digital.
As algorithms play a bigger and bigger part in how we make decisions, and how decisions are made for us, it’s interesting to ponder what the effects might be on brands and their agencies, particularly as we transit from a text-focused way of searching for answers to one that is more voice oriented.
Recently, Dunkin’ Donuts announced that it was looking at dropping the ‘Donuts’ part of its name in selected stores in order to highlight there’s more to the brand than the products it’s synonymous with. Is that a smart move?
