Why do brands fail? As one might expect, the cause is often one or many common brand problems combined.
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Dr. Derrick Daye, Author at Branding Strategy Insider - Page 47 of 107
Leo Burnett was born this month back in 1891. An advertising industry legend, he launched what would become one of the world’s largest and most respected agencies.
William ‘Bill’ Bernbach died this month back in 1982. He left an indelible mark on the advertising industry. Of his many industry-changing accomplishments he is credited with igniting what would come to be known as the ‘Creative Revolution’ (of the 1950′s and 1960′s). The ‘Creative Revolution’ was about creating a more informal and egalitarian atmosphere / work model in the ad agency so as to encourage creativity.
Bill Bernbach understood something many marketers still forget: advertising is not made powerful by noise, novelty, or cleverness alone. It works when it finds the essence of the product, tells the truth with originality, and gives people something simple, relevant, and memorable to believe.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Lee, a Marketer in Sydney, Australia who asks…