Because creating a company’s audio brand requires a different approach than creating the score for a commercial or video, here are a few guidelines to help put your teams in the right mindset to launch an audio branding initiative.
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Colleen Fahey, Author at Branding Strategy Insider
Visually, you can only see what’s in front of your eyes, but auditory sensations can come from above, below, behind and all sides. Today, with multiple screens competing for the focus of their audience’s eyes, brand marketers need new ways to stand out.
We’ve said goodbye to the silence of pages, flipcharts, point-of-sale materials and most products. Savvy marketers realize those have been replaced by the audio-enabled world of mobile videos, apps, YouTube, and digital signage. And now, the Internet of Things, connecting the cloud to everything from refrigerators to projectors to vehicles to industrial products.