We live in an age of visual communication.
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Chris Wren, Author at Branding Strategy Insider - Page 9 of 35
It’s surprising that, despite the data proving that marketers who have a documented content strategy execute more effective content marketing, as many as 63% of businesses still don’t have one!
Earlier this month, in a conversation on ESPN’s The Jump, journalist Nick DePaula told fellow panelists that Beyoncé had been in talks with several brands after news broke of her athleisure brand Ivy Park signing a deal with Adidas.
Last week in Florida, Marc Pritchard, Procter and Gamble‘s Chief Brand Officer, told an audience at the Association of National Advertisers (ANA) that advertisers need to support a digital ecosystem that prioritizes quality, civility, transparency, privacy and control.
Shaping, guiding and controlling brand story used to be much simpler. In the “read-only” society (a term I learned from Geoff Colon) brands communicated and people could only listen.