Brand equity measurement leads to highly valuable insights into what the brand and competing brands own in the minds of its target customers. For those marketers in the process of measuring brand equity, We have cataloged the 29 most common mistakes to avoid:
An increasing number of brand managers indicate that their brands operate in commodity categories. The Blake Project first began focusing on this area when we conducted a branding seminar in Dubai, United Arab Emirates, and was asked by several conference attendees who worked for different energy companies to help them think through how to differentiate their brands so that they could command a price premium.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Javier, a VP of Marketing in Madrid, Spain who writes…
There are five drivers of customer brand insistence – awareness, relevant differentiation, value, accessibility and emotional connection. To be competitive, brands must relentlessly pursue ways to strengthen each. Today, I will focus on the importance of brand value.
If you are the manager or marketer of a brand, especially of an organization-level brand, you need to know how to speak the language of organization’s leadership team. Here are some thoughts on how to do that.
