A number of people have asked us to summarize our marketing principles in a simple, easy-to-remember way.
NEW THINKING
NEW THINKING
A number of people have asked us to summarize our marketing principles in a simple, easy-to-remember way.
Building a brand and building a profitable brand are two different things.
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical publications with an unusual name. A company selling wire and cable was called “Crapo.” Presumably pronounced Cray-po and not Crap-o.
If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about “TGIF.”
Next to the Internet, radio is my favorite medium. It’s one-to-one and personal in a way that no other traditional medium can duplicate.