BrandQuote – October 14
October 14, 20071 min
"Your premium brand had better be delivering something special, or it’s not going to get the business." – Warren Buffett Sponsored By: Brand Aid
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BrandQuotes - Page 6 of 11 - Branding Strategy Insider
Meaningful quotes from the world’s leading experts on brand strategy and brand management.
BrandQuote – October 10
October 10, 20071 min
"A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" – Michael Eisner, CEO Disney Sponsored By: Brand Aid
BrandQuote – September 21
September 21, 20071 min
“Within every brand is a product, but not every product is a brand.” – David Ogilvy The Blake Project Can Help You Build A Bigger Competitive Future In The Strategic Brand Storytelling Workshop Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education FREE Publications And Resources For Marketers
Brand Quote – September 9
September 9, 20071 min
“Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.” – Al Ries & Laura Ries Sponsored By: Marketers Seeking Employment
Brand Quote – August 18
August 18, 20071 min
“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” – Scott Bedbury/Nike, Starbucks