The Glaring Flaw In Super Bowl Advertising
The strategy behind advertising during the Super Bowl is flawed. There is literally no reason to pack consumer connectivity into a single day. Successful brands do it every day.
NEW THINKING
The strategy behind advertising during the Super Bowl is flawed. There is literally no reason to pack consumer connectivity into a single day. Successful brands do it every day.
According to a report from ROI Revolution, roughly twice as many shoppers begin their searches on Amazon versus Google. And as Google showed the world with AdWords and Google Shopping, paid placements atop a robust organic search engine transformed eCommerce.
I keep thinking that its imminent. Could this be the year we move on from broadcast’s domination of the advertising psyche?
In the do-it-all world of apps and multi-talking, everyone can do everything all of the time. Technology makes everything so much faster. Even stuff that shouldn’t be. And in the world of ultimate productivity, this multi-tasking capability has changed marketing.
There’s nothing new about ad blocking. 3rd party extensions for popular web browsers have been available for many years.