Advertising Volume And Advertising Effectiveness
November 9, 20094 min
Next to the Internet, radio is my favorite medium. It’s one-to-one and personal in a way that no other traditional medium can duplicate.
NEW THINKING
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Advertising - Page 20 of 31 - Branding Strategy Insider
Advertising needs to be emotionally absorbing. Otherwise, it’s irrelevant, stale and ineffective. The mind is geared to filter out stimuli, requiring emotion to achieve breakthrough. How big is the challenge of trying to secure the awareness – let alone the enduring emotional engagement – of consumers? Huge, of course. People are awash in information and glad to tune out what they don’t need, which is why it is increasingly difficult to create a successful ad.
Creative Strategy Importance: Visual Or Verbal?
September 18, 20098 min
What’s more important, the visual or the verbal?
Leading Brands Are Positioned
August 27, 20091 min
The weather forecast for the old, traditional ways of advertising is gloomy at best. And nowhere was this more clearly demonstrated than in the recent Atlanta study conduced by Daniel Starch & Staff.
Covering Up The Fall Of TV Advertising
August 26, 20093 min
Last week, Deloitte released a report concluding that ‘TV advertising still has the greatest impact on consumers‘. This unexpected finding was derived from survey research conducted in July by YouGov on 2100 British consumers – research which, in the opinion of your humble BSI blogger, is absolute and total crap.
The Advertising Genius Of Bill Bernbach
August 2, 20095 min
“Nobody’s Perfect” is the title of Doris Willens’ new book on Bill Bernbach and the golden age of advertising.