Mattel Is More Than The Sum Of Its Brands
October 13, 20267 min
Mattel, the owner of Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Thomas & Friends, MEGA, Polly Pocket, Masters of the Universe, Monster High and Matchbox, may be up for sale. Or, some of Mattel’s individual brands may be sold off. There is a difference between selling a brand and understanding what makes that brand valuable.
