Visual Strategy Is Sales Strategy
June 4, 20265 min
Visual communication is now one of the primary ways buyers judge credibility, understand value, compare options, and decide whether a brand deserves attention.
NEW THINKING
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June 2026 - Page 2 of 2 - Branding Strategy Insider
Think about the last time you stared at a loading spinner. The irritation arrives quickly. You count to three, sigh, and hit the back button. You do not think about server latency, database queries, image compression, or code bloat. You simply feel that your time is being wasted.
Why Great Products Fail Without Market Engineering
June 2, 20265 min
Each year, research firms such as CB Insights analyze why both startups and new products from mature companies fail. On average, about 80 percent of VC-backed startups fail (and those are the best of the startup world), and somewhere between 40 and 60 percent of new products launched by mature companies also fail. Invariably, the primary reason for failure is “no market need.”
Why Brand Loyalty Beats Customer Acquisition
June 1, 20269 min
It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to how advertising works. This is one reason that real, credible, data-supported brand management must be taught in business schools. For decades, we have known that using the funnel approach to advertising, in hopes of building brand loyalty, is a form of mismarketing on a major scale.