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September 2024 - Page 4 of 4 - Branding Strategy Insider

Macy’s Needs A Brand Promise

Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of 53 cents. Analysts’ estimates were only 30 cents. That beat did not positively affect Macy’s stock price. Macy’s concerns about “ discriminating” consumers soured the analyst community and Wall Street denizens, according to financial newspaper, Barron’s.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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