In 2017, pre-pandemic, Starbucks founder and Chairman, Howard Schultz, said that the way forward for brand-businesses is making your branded space an “experiential destination.” The Starbucks CEO, Kevin Johnson said, “To survive, merchants need to create unique and immersive in-store experiences.”
Want to inspire others to innovate? Here’s a short excerpt from my book coming in April, The Innovative Leader, on how to do it:
One of my mentors, Chuck Young, once described brand growth to me using the metaphor of how trees grow.
What is strategy? Strategy is Future Competitive Advantage. What will the future look like? What will people need and expect? How will demographics, technology, and other global shifts create new competitors or recharge current competitors, and how will categories blur, blend, and maybe even disappear?
CEOs have become adept at saying “Sorry.” Most of the time the apologies are because some untoward or unexpected event occurred, such as an E. coli outbreak or rats in the store.
