The consumer journey continues to evolve as consumers create—and demand—a more flexible and episodic relationship with the marketplace. Whereas traditional engagement was based on consistency and sustained interaction, engagement now comes in torrents that stop as quickly as they start. The shift to this new nature of relationship, what we call Torrential Engagement, is driven by two key elements: time and intensity.
Neighborhood is more than a geographic descriptor. Neighborhood is a mindset… an amalgam of attitudes and behaviors.
Elon Musk’s SpaceX company was founded in 2002 to revolutionize space transportation, with the ultimate goal of “making humanity multi-planetary.” SpaceX designs, manufactures, and launches the world’s most advanced rockets and spacecraft.
When we’re not sitting on Zoom calls, foraging for supplies, or fretting about health or finances, our thoughts turn to what life will be like when the madness subsides. We’ll probably witness significant changes in how we relate to others (no more handshakes?), how we work, how we play, and certainly how we consume.
