Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Aaron, a Chief Marketing Officer in Chicago, Illinois who asks this question about measuring brand equity for B2B brands.
The single biggest problem in communication is the illusion that it has taken place. ~ George Bernard Shaw How do Amazon’s leaders decide what to do and what not to do? How do they develop ideas and rationalize them? Much the same way they hire the best people. They use the narrative process to answer these questions and to capture and explain their ideas.
Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Karen, a VP of Marketing in Dallas, Texas who poses these brand strategy questions.
Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from David, a CEO in Atlanta, Georgia who has this question about extending brand relevance and distinctiveness.
Our current situation is one of disruption, fear and uncertainty. However, there is one thing we do know with certainty. This situation will end, and the rebuilding will begin.
