It’s been a while since I’ve seen an article proclaiming, “TV is dead”, thankfully. But the options available to consumers in how they consume TV content continues to evolve and change.
How we earn status has evolved from owning things to living unique experiences. In 1988, Professor Belk argued that our self was “extended” by our possessions.
There are many canaries that will alert you to the potential for lethal gas in your proverbial B2B brand coal mine, but no bird is more effective at pointing to danger than a sales team that struggles to describe what makes your brand and your offerings different.
Like many large brands, McDonald’s has a charitable foundation that supports causes around the world. A few years ago in Argentina during their annual day of giving, called McHappy Day, they got an unexpected boost from their biggest competitor, Burger King.
