The Brand Positioning Workshop
August 5, 20195 min
Brands need three things to grow and lead today.
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August 2019 - Page 4 of 4 - Branding Strategy Insider
Brand Pricing Strategy Guidelines
August 2, 20195 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Simon, a Startup CEO in London, England who has this question about pricing strategies.
Brand/Celebrity Licensing Partnership Guide
August 1, 20199 min
Bad behavior is why clear contract terms are critical to the success of a brand and celebrity licensing partnership. As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”