If you were born before 1990’s, chances are you will remember Washington Mutual bank (a.k.a. “WaMu”), especially if you were living in the western part of the United States. But the question isn’t so much if– but rather how you remember this bank.
Consumers are on a quest to find meaning and brands that succeed are the ones that help them fulfill this quest.
As many of the industries that marketers work in become disrupted, the need to break free from comfort zones to learn and grow is ever more critical to earning a place in the future.
There are practically no single-brand companies anymore, and very few stand-alone brands.
You’re familiar with network effects. You know, the idea that if you had the only telephone on the planet it would be useless.
