4 Ways To Successfully Franchise Your Brand
Franchising can be a very powerful way to grow your brand, but it is a way of branding a business that has very specific characteristics and challenges.
NEW THINKING
Franchising can be a very powerful way to grow your brand, but it is a way of branding a business that has very specific characteristics and challenges.
A recent article in Forbes on how ‘Warner Brothers Destroyed Superman’s Brand For Their New Franchise’ is a study in the golden paradigm of storytelling and the fortunes of the company.
It’s an exciting time to be in the brand development business. Ideas are now more powerful than process. The conversation with customers can no longer be based on product attributes, but rather on experiences. There is a metaphysical aspect to creating experiences consumers love to engage in. There is a explosive drive to create value on a higher level.
Everywhere you look today it seems, there are people and brands only too keen to spell out exactly what they think and what they want you to know, in the loudest terms possible. As the volume continues to climb, can you even be a quiet brand today?
Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today’s we hear from Karl, a business reporter with China Daily who asks these questions about the state of the discipline of brand management in Asia.