How Brands Help Customers Decide
June 23, 20153 min
In matters of taste, most people, most of the time don’t know what to think unless someone or something tells them.
NEW THINKING
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June 2015 - Page 2 of 5 - Branding Strategy Insider
How To Keep Your Brand On Top
June 22, 20155 min
Well, the IPO for Fitbit got off to a flying start, but will it last? Can the company continue to grow at the rate it has? Here’s the good news. This certainly looks like a market on the march.
Great Brands Grow Beyond Their Origins
June 19, 20152 min
So someone’s supposedly discovered the recipe for Coca Cola. What does that mean for the world’s most popular drink?
Whole Foods Faces Brand Architecture Test
June 18, 20153 min
Organic supermarket chain Whole Foods is diversifying. Last week, it announced that alongside its existing 400 Whole Foods locations it was launching a new chain of branded stores in the US under the brand name ‘365’.
Leading Brands Extend Beyond Customer Networks
June 17, 20152 min
This really thoughtful post by Associate Professor Rob Cross of the University of Virginia on building valuable networks caught my eye today. Specifically, I was drawn to the final paragraph: