Oh the irony. For years, many of us tried to get the people we worked with to broaden their understanding of what a brand was. It’s not just a logo, a product, a TV commercial – that conversation. We were fighting to make the definition of brand bigger. Now I’m wondering whether we have to start going back the other way.
One could argue that marketing has never been less instinctive – and maybe that’s not a bad thing.
Changes in what consumers value in the brand relationship are driven by a number of factors.
We all want to do best by the brands we work for. We want them to be competitive, to gain share, to win…But in the bid to make that happen, some brands push the boundaries too far. Here are 19 signs your brand has lost sight of the truth.
Often we don’t leave a favorite brand because of anything dramatic. In fact, quite the opposite: the experiences we have quietly fade to the point where there’s less reasons to stay than to go.
