Every Brand Must Dream And Inspire
May 6, 20152 min
Positivity comes with benefits if this article on the optimism bias is anything to go by.
NEW THINKING
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May 2015 - Page 4 of 4 - Branding Strategy Insider
Branding And Brand Repositioning Examples
May 5, 20153 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Seth, a VP of Marketing from Seattle, Washington who writes:
The New Criteria For Brand Conversations
May 4, 20154 min
This nice piece on the Adidas campaign (thanks for sharing, Dan Ball) draws attention to the need for brands to shift from talking up their products to talking with their customers about the things that matter to them.
Is Your Brand A Choice Or An Option?
May 1, 20152 min
Just getting a presence in most markets can be hard work. One of my friends is finding that in the beverages game – a longer runway than he and his partners expected, and a lot more patience required as well. Long days, he says, having to justify every inch of shelf space you’re allocated.