NEW THINKING

April 29, 2026Healthy Brands Begin With Strategic Integrity

April 28, 2026Nike’s Turnaround Depends On Segmenting By Need, Not Category

April 23, 2026When Growth Becomes A Brand Liability

April 22, 2026Marketing Rarely Fails On Its Own

April 21, 2026When Brands Market To Algorithms, Not People

Home2015

April 2015 - Page 5 of 5 - Branding Strategy Insider

by Mark Di Somma

Brand Growth

Synchronizing The Speed Of Your Brand

April 2, 20154 min

How fast do you want your brand to grow? Even the question is loaded. At a time when rapid seems to be the only desirable speed for everything, it’s easy to believe that foot-to-the-floor is the only pace in town.

by Mark Ritson

Luxury Branding

Smartwatches Test Luxury Brands

April 1, 20153 min

The imminent arrival of the Apple Watch and a phalanx of other smartwatches into the global market was the main topic for debate last week at Baselworld – the annual gathering of the watchmaking industry in Switzerland. There were three very different competitive responses from the Swiss brands in attendance at the event.

Newer Posts

Connect With Us