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August 2014 - Page 4 of 4 - Branding Strategy Insider

by Brad VanAuken The Blake Project

Branding: Just Ask...

The Best Corporate Structure For Brand Building

August 7, 20142 min

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Sandra, a VP of Marketing in Atlanta, Georgia who asks this on corporate brand leadership…

by Mark Di Somma

Brand Growth

Big Brand Dynamics: Rise Of The Super-Platforms

August 4, 20145 min

Some thoughtful work by John Hagel in this article in which he suggests that economies are increasingly divided by two dynamics – those sectors that are scaling, and those that are shattering. As those dynamics become more radical, the pressures they exert on businesses are also becoming more extreme.

by Walker Smith

Brand Innovation

All Brands Require A Reason For Being

August 1, 20143 min

I sent back my Google Glass. Why? No killer app.

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