Corporate Strategy Success Guide
July 23, 201411 min
This fabulous article by Charles Roxburgh is a must read for every decision maker responsible for deciding the fate of a proposed strategy.
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July 2014 - Page 2 of 5 - Branding Strategy Insider
Brands Must Proactively Build Systems Of Trust
July 22, 20146 min
As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes, that bank becomes insolvent. A run is sure to ensue. Nobody wants their money in a bank with even the slightest chance of losing it. The mere mention of trust spooks people.
Retail Brand Strategy: Role Of The Flagship Store
July 21, 20144 min
As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer.
Brands Must Know The Scales And Values Of Talk
July 18, 20146 min
“Everybody’s talking at me. I don’t hear a word they’re saying,” observed Harry Nilsson in 1969. 45 years on, it seems a lot of people are still not listening – but brands should be. New findings from Gallup suggests marketers may be pinning the wrong hopes on social media.
How To Avoid Short-Selling Your Brand Story
July 17, 20141 min
I’m dismayed by how frequently the conversation around content seems to devolve to quantity and tactics. That’s hardly surprising in some ways because of course the two are quickly linked. When everyone’s using the same tactics, quantity starts to look like the only differentiator.