Is Your Brand A Lovemark Or Trustmark?
December 6, 20133 min
This article in Harvard Health Blog in many ways mirrors why consumers take comfort in choosing branded products generally:
NEW THINKING
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December 2013 - Page 4 of 4 - Branding Strategy Insider
5 Ways CMOs Can Get CFOs On Their Side
December 5, 20138 min
Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before.
Building Brands With Occasion Based Marketing
December 4, 20131 min
Habits are powerful, but occasions may be even more so. I think they engage us so effectively because they combine time and focus. And because of that, they provide permission – it’s OK to behave this way or that. It’s OK to do something you wouldn’t do on any ordinary day.
How Sub-Brands Impact Master Brands
December 3, 20132 min
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today we hear from Jose, a Chief Marketing Officer in Chicago, Illinois who writes…
Brands And The New Customer Relationship
December 2, 20133 min
It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity.